Why Bother with Stakeholders?

They aren't directly a buyer or a seller, so why should you bother to deal with stakeholders? Here's why:

Stakeholders are defined as everyone you invited to the party, plus everyone who invited themselves. Stakeholders can help you succeed. Stakeholders can also get in your way. 

In Sales Project Management, you'll use these steps:

  1. Make a list of sales project stakeholders. That list will grow as other people invite themselves to the party.
  2. Learn each stakeholder's influence and impact on your sales project.
  3. Learn each stakeholder's expectations. If you can meet their expectations, they might just become raving fans.
  4. Decide which stakeholders deserve which types of information.

At the end of the day, you'll build an army of supporters for your sales project.

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