The Power of a Story

Written By Mike Goss

You are a buyer. Two sales reps showed up. One offered you Proposal A. The sales rep rattled off every single product specification, along with the 100-year history of his company. You saw a 100-page booklet full of shiny pictures. Whoopee.

The other sales rep offered you Proposal B. Her primary sales tool was a story of someone just like you. The hero of her story had the same issues you are facing today. What a coincidence. In her story, the sales rep took the hero through difficult times, all the way to ultimate success. She closed by saying, "If you want to succeed like our hero, make the same choices as our hero: choose our product."

You immediately chose Proposal B. 

You are the seller. Do you want to present Proposal A or Proposal B?

Click here to learn how to be the best storyteller. Then you'll always be offering Proposal B.

 

Mike Goss

I'm Mike Goss, PMP, DTM, Certified Coach. I help sales professionals, project managers business owners achieve more.

Project managers use my PMP Boot Camps to prepare for their PMP or CAPM certification exam. Their new certification opens doors for income and career advancement.

Sales professionals use my Sales Storytelling training to close more sales by touching the hearts of more buyers, and motivating them to buy.

Sales managers and business owners use my Sales Project Management training to turn their sales goal into a project goal. We use the principles of project management to achieve greater sales, greater margins and more referrals.

Author: I wrote "Breaking Through Walls," a business novel about overcoming obstacles.

Speaker: I present keynote speeches and educational sessions on Leadership, Communication, Problem-Solving and Project Management. Clients include the Oregon Department of Public Safety, the Oregon State Sheriffs Association, the Trauma Intervention Program and the Portland Chapter of the Project Management Institute.

https://www.gossconsulting.com
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