I won a large sale. Every one of my competitors was larger. Some of them sold the same product I offered, but at a sizable discount. Yet I still won the deal.
When I asked why, my new customer said it was the stories I told. My stories were about my customer's bright future as we implemented the software I was offering.
I didn't win the sale because of the software product. I didn't win the sale because of the pricing. I won the sale because of my stories. My stories touched the emotions of the customer. That's how I stood out, and that's why I won the sale.
To learn my story-building process, take my free video course.