The Problem with Sales Training
Sales training began in 1937, when Dale Carnegie published "How to Win Friends and Influence People." Demand for sales training began to build shortly afterwards. Entrepreneurs built collections of sales tips, tricks and "insider secrets" into sales training programs. They couldn't match Carnegie's passion and wisdom. They were incomplete. But at least they could help a salesperson who wanted to improve.
Not much has changed in the last eight decades. Until now.
Packaged, off-the-shelf sales training is not the answer for you. It's time to step up to sales project management.
In the past, if you wanted to increase your sales performance, you had two choices:
- Teach yourself. Read books and articles on selling.
- Hire a sales trainer. Try to implement their pre-packaged tips, tricks and "insider secrets."
Option 1 is easy on your budget. Your challenge is to find the time, the right books, and the skills that can help you.
You'll purchase Option 2 by the hour, the event or the packaged program. Your challenge is to make it personal.
Those two options seem rather empty, don't they? They've been the only choices for decades.
It's time for a new way to boost your sales and margins. The answer: Sales Project Management.
The discipline of project management evolved in the mid-1900's. It was applied to civil engineering, construction and defense activities.
The Project Management Institute was founded in 1969 to advance project management. Today, there are 700,000 PMI members worldwide.
PMI's Project Management Professional (PMP) credential is the most important industry-recognized certification for project managers. Globally recognized and demanded, the PMP demonstrations the experience, education and competency to lead and direct projects.
