What's Your Story?

In the rivalry leading up to the Seattle Seahawks-San Francisco 49ers NFC championship game, each coach asked the other, "What's your deal?"

In the days of disco, a typical conversation-starter was, "What's your sign?"

Today, your prospective customers ask, "What's your story?" Your answer can help make them customers.

If you can answer these questions, then you can begin to craft your story:

  1. What is the name of your business?
  2. What is your tagline? What short phrase describes the outcome of using your products and services?
  3. When did you start your business? How old is it?
  4. Who are the founders of your company?
  5. Why did you start your business? Did you satisfy an unmet need in the marketplace? If so, please describe it.
  6. Who do you serve? Who is a typical customer?
  7. What happens when a customer uses your products or services? How are they affected?
  8. What are the unique reasons a customer should choose your company? What is your comparative advantage?
  9. What does the future look like?

When you answer these questions, you'll have the core details to write your story.

So, what's your story?