What's Your Story?

Written By Mike Goss

In the rivalry leading up to the Seattle Seahawks-San Francisco 49ers NFC championship game, each coach asked the other, "What's your deal?"

In the days of disco, a typical conversation-starter was, "What's your sign?"

Today, your prospective customers ask, "What's your story?" Your answer can help make them customers.

If you can answer these questions, then you can begin to craft your story:

  1. What is the name of your business?
  2. What is your tagline? What short phrase describes the outcome of using your products and services?
  3. When did you start your business? How old is it?
  4. Who are the founders of your company?
  5. Why did you start your business? Did you satisfy an unmet need in the marketplace? If so, please describe it.
  6. Who do you serve? Who is a typical customer?
  7. What happens when a customer uses your products or services? How are they affected?
  8. What are the unique reasons a customer should choose your company? What is your comparative advantage?
  9. What does the future look like?

When you answer these questions, you'll have the core details to write your story.

So, what's your story?

 

 

Mike Goss

I'm Mike Goss, PMP, DTM, Certified Coach. I help sales professionals, project managers business owners achieve more.

Project managers use my PMP Boot Camps to prepare for their PMP or CAPM certification exam. Their new certification opens doors for income and career advancement.

Sales professionals use my Sales Storytelling training to close more sales by touching the hearts of more buyers, and motivating them to buy.

Sales managers and business owners use my Sales Project Management training to turn their sales goal into a project goal. We use the principles of project management to achieve greater sales, greater margins and more referrals.

Author: I wrote "Breaking Through Walls," a business novel about overcoming obstacles.

Speaker: I present keynote speeches and educational sessions on Leadership, Communication, Problem-Solving and Project Management. Clients include the Oregon Department of Public Safety, the Oregon State Sheriffs Association, the Trauma Intervention Program and the Portland Chapter of the Project Management Institute.

https://www.gossconsulting.com
Previous

How to Sell More with Stories
Next

Your Content: Less Is More