When my sales presentation was based on benefits and features, I closed a reasonable number of sales.
When my sales presentation was based on stories of heroes achieving success using my products, I closed many more sales. And, I closed them at higher margins.
People love to hear stories. They identify with the Hero. They feel the Hero's pain when the Villain shows up and wrecks everything. They feel the Hero's success and triumph. They want to be like the hero, and you're going to help them do just that.
Try my free storytelling course for salespeople. It's a perfect way for you to increase your income by attracting and serving more buyers.
Click Here to Learn More About Sales Storytelling.