The Best Sales Story Is a True Story

Truth or Consequences

When you use stories to sell, you have two choices:

  1. Make up a tall tale, a work of fiction.
  2. Tell a true story.

The fictional story will make your product look spectacular. There's a problem: no one will believe that story.

A true story will show real people using your product. Your story will be authentic. Your audience will trust it. By extension, they will begin to trust you.

Structure of a True Story that Sells

Here are six steps for writing your true product experience story:

  1. Introduce the main character. Describe their surroundings and their history, if necessary to complete the introduction.
  2. Describe the problem they faced.
  3. Tell how they found your product.
  4. Describe what happened when they used your product. Did it work perfectly? Were there any problems? Any surprises? Show the outcome.
  5. State the moral of the story: your product helps real people solve real problems, better than other products.
  6. Conclude with a call to action: "If those are the results you want, here's how to order."

It's Your Turn

Use the structure shown above to write your first true product-based story. Sell more by letting the world know how real people achieved more with your product.