Want More Revenue? Be Unique

Whether you are an employee, a job-seeker or a self-employed professional, it's a tough market out there. To be seen by employers and clients, you must rise above the crowd.

To Be Seen, You Must Be Unique

Unique doesn't need to mean that you have mental problems...also sometimes it might help. Unique means that the skills and services you bring to the table are better than the rest of the crowd:

  • Better insights
  • Better problem-solving skills
  • Better leadershp skills
  • Better selling skills

When employers and prospective clients see your unique abilities, then you have leverage for higher compensation and greater longevity than the rest of the crowd.

How to Find Your Uniqueness

Learn what makes you unique in the eyes of others:

  • Look at your previous performance reviews.
  • Examine letters of references you received from customers.
  • Interview co-workers to learn how you stand out.
  • Interview customers to learn why they bought from you, and why they continue to use your services.

How to Promote Your Uniqueness

The best person to promote your unique capabilities is you. If you don't promote yourself, no one else will. Here are a few methods you can use:

  • Customer satisfaction surveys.
  • If you are an employee, regular check-in conversations with your employer will help to cement your value in their mind.
  • If you are a self-employed professional, schedule regular check-ins with your customers.

In all three examples, you'll be able to identify problems and solve them quickly. You'll also be able to build a list of successes that you can use a weekly check-in or an annual review.

Start Today

Your income and your longevity depend on your employer or customers feeling that you bring more value to the table. Start your check-ins and begin documenting your successes today.


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