Why Storytelling Matters to Buyers

Written By Mike Goss

On my first visit after graduating from the corporate sales school, I began presenting my company's amazing features and benefits. I even had colorful brochures. My prospect was so bored that he leaned back in his chair, put his hands behind his head, and closed his eyes. 

My first thought was, "This guy obviously does not understand our selling process. What's wrong with him?" My second thought was, "No, what's wrong with you, Mike? It's his office, his company's money, and his decision. Get in sync with him, or go home." 

I asked questions. Based on his answers, I told stories. My stories offer him hope, to help him solve some of his operational problems.

Why do stories matter to buyers? To find out, click the video below:

Mike Goss

I'm Mike Goss, PMP, DTM, Certified Coach. I help sales professionals, project managers business owners achieve more.

Project managers use my PMP Boot Camps to prepare for their PMP or CAPM certification exam. Their new certification opens doors for income and career advancement.

Sales professionals use my Sales Storytelling training to close more sales by touching the hearts of more buyers, and motivating them to buy.

Sales managers and business owners use my Sales Project Management training to turn their sales goal into a project goal. We use the principles of project management to achieve greater sales, greater margins and more referrals.

Author: I wrote "Breaking Through Walls," a business novel about overcoming obstacles.

Speaker: I present keynote speeches and educational sessions on Leadership, Communication, Problem-Solving and Project Management. Clients include the Oregon Department of Public Safety, the Oregon State Sheriffs Association, the Trauma Intervention Program and the Portland Chapter of the Project Management Institute.

https://www.gossconsulting.com
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